When faced with a legal problem, the general public and small business owners often find themselves dealing with something they have no clue how to navigate. These people are intimidated by the idea of dealing with lawyers, whom they associate with high costs and negative feelings. Compound this with the stress of their legal problem, getting sound legal help is overwhelming, difficult, and requires a lot of time and effort.
What the general public may not consider is that lawyers are regular people too and very often are also small business owners who run their own practice. Attorneys have spent lots of time and money learning about the law and how to interpret it in order to make it work for their clients. They are the complex legal system’s subject matter experts and advocates for the people they represent.
The UX goal of the legal advice product at Rocket Lawyer
was to lower the barrier of entry for regular people to get expert help from lawyers and eventually lead to building meaningful relationships between those who need help and those who can help.
Building meaningful relationships between those who need help and those who can help.